Used-car dealer
Wendlecote Motors, a used-car dealer: a shopper describes the car in plain words, and the assistant finds three that fit, opens the right pages and passes the test-drive request to sales. Fictional customer.
The problem: Shoppers know what they need, but not which of the many filters to set, so they scroll and leave.
What it does, in three steps
- 1 The shopper says what they need The shopper docks the assistant as a side panel, and the page makes room. Then the shopper describes the car in plain words and answers one question on icon chips: diesel or hybrid.
- 2 It sets the filters, picks three The assistant sets the site’s own filters, 37 cars become 4, and it picks three with a reason each.
- 3 Opens the right pages, sends to sales The shopper picks one, the assistant opens that car’s page, and the test-drive request goes to the sales team with Send. Asked about the battery warranty, it opens the Warranty page at the highlighted sentence.
- Tested with
- Questions it must decline, such as a price or a delivery date the stock list does not hold, and test turns in the browser that check the page’s own filters after every answer.
- Built from
- A catalogue index, a control for the page’s own filters, and a handoff to the sales team.